Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
- ISBN13: 9780470122457
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
Praise for EMAIL MARKETING by the NUM8ERS
“At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog ‘Email Marketing Best Practices,’ clearly explains how to make your campaigns perform measurably better. The secret’s in your test results.”
—Anne Holland, President, MarketingSherpa
“Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you’ll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.”
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK
“Baggott’s wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers.”
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing
“Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.”
—Scott Burkey, Business Development Executive, Definition 6
“Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.”
—Scott Maxwell, founder, OpenView Venture Partners
I am disappointed with the book. The main problem is it does not tell you anything you already don’t know or think for yourself. There are no “numbers” or metrics in the book beyond click through rate and unsubscriber rate. This should not be a book but rather a blog entry or an article in my opinion.
I believe you should stick with the good old Permission Marketing and Seth Godin not to waste time & money. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Rating: 1 / 5
Although I often order books from Amazon strictly based upon the reviews,
that can create disappointment. There are only a few books on email marketing, and my local bookstore had some of them, including this one.
I was surprised that the book really seemed to lack many specifics. I will often buy a lot of books on the same subject, if each contains some useful information.
I thought Email Marketing for Dummies was actually a lot better and was more instructive in how to go about email marketing to create business. I bought that one instead.
Rating: 2 / 5
Chris has written an excellent guide to email marketing. The tools he provides in the book have been very beneficial in helping me to achieve a stronger email marketing program.
Rating: 4 / 5
If you own a pizza parlor and want a collection of somewhat vague email marketing hints, GET THIS BOOK. Otherwise, stay away. It definitely has some good thoughts about what to do and not do in email marketing, but it is entirely devoid of the details that create actionable plans. The “By the Numbers” part of the title is very misleading. The reader is led expect detail and gets none.
I repeat: Do not buy this book thinking it has what you need to know to start an email marketing effort. It has close to zero value for a business-to-business marketing plan.
Rating: 1 / 5
E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers.
Rating: 4 / 5