Comments on: Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html Super Sales Book Sat, 13 Mar 2010 12:38:09 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: James T. Foxworthy http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html/comment-page-1#comment-1534 James T. Foxworthy Mon, 16 Nov 2009 02:37:13 +0000 http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html#comment-1534 Marketing managers in high tech rarely have direct experience being on quota. They struggle to understand the differences between how they think and how sales thinks. <br /> <br />Escaping the Black Hole bridges this gap. Any marketing manager, and especially product managers, ought to read this book. And if you are in sales, it would help you as well. <br /> <br />Plus, this book contains several new ideas and concepts, some of which are based on the kind of insights and perspectives that only come from years of experience in the trenches. In order to make these new concepts come alive, the author includes a lot of useful visuals. If that wasn't enough, the book contains a very helpful cardboard tear-out glossary that doubles as a book mark. This is a feature I would like to see in more thought leadership books. <br /> Rating: 4 / 5 Marketing managers in high tech rarely have direct experience being on quota. They struggle to understand the differences between how they think and how sales thinks.

Escaping the Black Hole bridges this gap. Any marketing manager, and especially product managers, ought to read this book. And if you are in sales, it would help you as well.

Plus, this book contains several new ideas and concepts, some of which are based on the kind of insights and perspectives that only come from years of experience in the trenches. In order to make these new concepts come alive, the author includes a lot of useful visuals. If that wasn’t enough, the book contains a very helpful cardboard tear-out glossary that doubles as a book mark. This is a feature I would like to see in more thought leadership books.

Rating: 4 / 5

]]> By: Thomas A. Kodet http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html/comment-page-1#comment-1533 Thomas A. Kodet Mon, 16 Nov 2009 01:19:15 +0000 http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html#comment-1533 I have been trying to put my hands around a specific set of deliverables between Sales and Marketing. This book has done more than any other to create a framework for that. Rating: 4 / 5 I have been trying to put my hands around a specific set of deliverables between Sales and Marketing. This book has done more than any other to create a framework for that.
Rating: 4 / 5

]]> By: MM http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html/comment-page-1#comment-1532 MM Sun, 15 Nov 2009 23:13:53 +0000 http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html#comment-1532 I found this book to be very on-point to the vast chasm's that exist between marketing and sales organizations. Especially helpful for companies with over 100 sales people who sell a diverse portfolio of goods and services in a value-based selling model. To which my company is now evaluating a number of vendors who specialize in what is also known as Enterprise Sales Enablement. One vendor in particular, The SAVO Group, www.savogroup.com stands alone. If you're serious in improving sales effectiveness and aligning your marketing organization with top line revenue production, this book is for you and you should check out The SAVO Group. Rating: 5 / 5 I found this book to be very on-point to the vast chasm’s that exist between marketing and sales organizations. Especially helpful for companies with over 100 sales people who sell a diverse portfolio of goods and services in a value-based selling model. To which my company is now evaluating a number of vendors who specialize in what is also known as Enterprise Sales Enablement. One vendor in particular, The SAVO Group, http://www.savogroup.com stands alone. If you’re serious in improving sales effectiveness and aligning your marketing organization with top line revenue production, this book is for you and you should check out The SAVO Group.
Rating: 5 / 5

]]> By: Bob Moir http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html/comment-page-1#comment-1531 Bob Moir Sun, 15 Nov 2009 22:14:46 +0000 http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html#comment-1531 Having experienced first hand the frustration of the disconnect between marketing and sales, it is nice to see a practical solution to the problem. This book is a "must read" for every sales executive, marketing executive, and "C level" manager. Aligning the marketing and sales message to focus on the customer and aligning the team to maximize the message will immediately improve the bottom line. If that is your goal, and you are looking for how to do it, here is the book for you. Rating: 5 / 5 Having experienced first hand the frustration of the disconnect between marketing and sales, it is nice to see a practical solution to the problem. This book is a “must read” for every sales executive, marketing executive, and “C level” manager. Aligning the marketing and sales message to focus on the customer and aligning the team to maximize the message will immediately improve the bottom line. If that is your goal, and you are looking for how to do it, here is the book for you.
Rating: 5 / 5

]]> By: Professor http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html/comment-page-1#comment-1530 Professor Sun, 15 Nov 2009 19:21:12 +0000 http://www.booksupersales.com/escaping-the-black-hole-minimizing-the-damage-from-the-marketing-sales-disconnect.html#comment-1530 I am a professional reader on sales & marketing material and have read atleast over 50 books and hundered articles on same topics. Frankly this is the WORST book ever read and totally confuse how such a ...... book can even get published!!!! <br />The whole book is full of jargons that author invented in order to make his wrtings professional but totally opposite is true. <br />Imagine you are a consultant who is invited to give a talk about closing the gap between sales and marketing process and your presentation material contineously describe: <br /> <br />Core Intellectual Assets <br />Integrated/syncronized marketing & sales Ecosystem <br />Sanctioned content <br />Message Mangament Process <br />Value-Centric Communications Model <br />Buyer-Centric Revenue Acceleration Model <br />Content Optimization Framework <br />....... <br />and you end up by suggesting by using these processes you get ride of black hole which exist between marketing and sales function in your organisation. Believe it or not if I am among the participants my first feedback and concern is how to free the author from the black hole first !!! <br /> <br />List of big words and acronym just goes on and on ... without any practical example just contineous bragging words of author that he discovered, uncovered and developed....... <br /> <br />The last funny point is he -among others who have nothing to offer and desparate to get consultancy job with some poor company-claim and link every theoretical nonsense to company stratigical issue and highly recommend that that his model only works if it is implemented as part of long term stratigical process of company ; means he has to stay long time with company $$$$$ <br /> <br />I really hope that publishers in future pay more attention to content of book and atleast review it with some professional and do not get trapped by acronymes and big words that authors try to make their writings professional. <br />I also hope that the reviewers also be more professional in writing their comments about the book since their credibility and professionalism is at stake ; they are in my black list already and do not buy any books which is even ranked 3 stars by them, I might try a book which is ranked one star by them and tell you more about it!!! <br /> Rating: 1 / 5 I am a professional reader on sales & marketing material and have read atleast over 50 books and hundered articles on same topics. Frankly this is the WORST book ever read and totally confuse how such a …… book can even get published!!!!

The whole book is full of jargons that author invented in order to make his wrtings professional but totally opposite is true.

Imagine you are a consultant who is invited to give a talk about closing the gap between sales and marketing process and your presentation material contineously describe:

Core Intellectual Assets

Integrated/syncronized marketing & sales Ecosystem

Sanctioned content

Message Mangament Process

Value-Centric Communications Model

Buyer-Centric Revenue Acceleration Model

Content Optimization Framework

…….

and you end up by suggesting by using these processes you get ride of black hole which exist between marketing and sales function in your organisation. Believe it or not if I am among the participants my first feedback and concern is how to free the author from the black hole first !!!

List of big words and acronym just goes on and on … without any practical example just contineous bragging words of author that he discovered, uncovered and developed…….

The last funny point is he -among others who have nothing to offer and desparate to get consultancy job with some poor company-claim and link every theoretical nonsense to company stratigical issue and highly recommend that that his model only works if it is implemented as part of long term stratigical process of company ; means he has to stay long time with company $$$$$

I really hope that publishers in future pay more attention to content of book and atleast review it with some professional and do not get trapped by acronymes and big words that authors try to make their writings professional.

I also hope that the reviewers also be more professional in writing their comments about the book since their credibility and professionalism is at stake ; they are in my black list already and do not buy any books which is even ranked 3 stars by them, I might try a book which is ranked one star by them and tell you more about it!!!

Rating: 1 / 5

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