Product DescriptionThroughout early modern Europe, one of the most extraordinary royal fund-raising schemes was the seizure and sale of church property to finance foreign wars. The monarchs of Habsburg Spain extended these seizures to municipal property and used the revenue to maintain their empire. They sold charters of autonomy to hundreds of villages, thus converting [...]

Product DescriptionThis IDC study assesses the current state of the people, process, and technology involved in sales enablement, with a focus on marketing content and asset management, including identifying best practice companies in these areas. This study provides a road map for marketing to improve sales enablement from a people, process, and technology perspective, including [...]

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