Product DescriptionThis digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: Despite the growing importance and potential of sales force automation (SFA), failure [...]

Product DescriptionMany firms still aren’t taking advantage of sales automation, despite the fact that new technologies can boost sales up to 30 percent. Now this practical, hands-on guide reveals the secrets of the process. Totally jargon-free, it shows how sales pros can use computers to gain more selling time, reduce costs, minimize paperwork (including call [...]

Product DescriptionSales Automation Done Right resurrects and embodies the notion that the computer and the sales process are a perfect fit. It also attempts to disentangle the ever present, and often dangerous, confusion that exists with the terms SFA and CRM. All aspects of sales automation are explored, including the management of [...]