The Entrepreneurial Conversation: The Powerful Way to Create Mutually Beneficial, Long-Term Business Relationships
Product Description
With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business relationships and, in turn, increase sales results exponentially. Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to think, speak, and listen like a successful entrepreneur. Chapters tailored to entrepreneurially spirited managers and salespersons explore how these practices may be applied to their day-to-day work environments to identify other parties’ core issues and address them in a way that creates win–win results. Wisdom from entrepreneurial luminaries Robert Ezrapour, Milt Kamen, Dick Merians, Chauncey Rapp, Xiaoning Wang, Lloyd Weill, and Don Wilson appears throughout the text to further illuminate how entrepreneurial conversation can consistently achieve beneficial results for all parties involved.

I mentor and the Professor I volunteer for loves this book and pushes the students to actually read it and continue to use as a reference. I would recommend it highly.
Rating: 4 / 5
Since I work closely with my business sponsors on long term projects, I found this book’s approach appealing and suitable for me.
I also found this book to be deeply insightful and useful at work where I have to deal with salespeople who use old style sales techniques. I wish more salespeople would read this book and not waste their time or mine.
Rating: 5 / 5
I wished I had read this book before I started my own business, but nonetheless, it was helpful at reinstating fundamental concepts that I had forgotten to practice daily. This book was a great read, and I highly recommend it.
Rating: 5 / 5
Highly readable,easily understandable from an expert.
A must have for any aspiring entrepreneur.
Pages 96-97 alone are worth the price.
Think-Be Knowledgable means just that. Don’t either overthink or underthink
Be Likable–Why would anyone wish to associate with a person they don’t like?
Speak-Be Credible–There is already too much BS out there
Rating: 5 / 5
I have owned this book for a while and find its advice pertinent to my day to day interaction with business people and their advocates. This is not some collection of random thoughts, but rather a distillation of some of the best thinkers who have addressed the issues of business and just interpersonal communication. This is a must read for anyone who wants to get anything done in the world of business and it is a pretty good guide to getting to yes in your personal life.
Rating: 5 / 5